This week we also had to complete a DesignBlitz, with an objective similar to that of the PhotoBlitz from last week. I really do feel that this assignment reinforced my understanding and new knowledge of Design and its various elements. Like I have said in previous posts this week, I have very much enjoyed Design and the many details that go into making a complete design or picture. While completing the Blitz, I noticed many Design concepts in the objects and signs around me everyday. Below are the images I discovered/captured and the concepts which they display.
1. Windex Multisurface Cleaner– This image displays the key design concepts of color and metaphors/symbols. As far as color goes, this bottle of cleaning solution really catches a consumer’s eye with its consistent purple coloring, from both the label and the cleaning solution. The fruits in the bottom left corner, what looks like an orange and a bunch of grapes, symbolizes to an audience the Glade scent within the cleaner. The fruits come to represent the fresh scent left behind when wiping your counters with this Windex.
2. dailyWare Wine Glasses– This image on a box represents the Design concept of proportion. The dimensions of each individual wine glass are naturally compared to the others when viewed by the eye. By having the glass proportions ascending in size, meeting in the middle with the largest proportioned glass, visual weight and depth are established.
3. The Taste of Home COOKBOOK– This cookbook cover illustrates the Design concepts of typography and balance. For typography, the creator used various aspects to display the text, specifically font size, color and style. By using different font sizes and styles, as well as different colors in the title, the producer of this cover gives a specific image to the reader as well as catches the eyes of viewers. The tiled images also give the cover a sense of great balance and symmetry. No one tile is larger than another when displaying the various foods, giving viewers a comfortable perspective of the cookbook. Possibly the artist was trying to emulate a sense of comfort in the home, given that the foods are meant to represent “the taste of home.”
4. Pages within a book– For this last image, this will be kind of a stretch, but I feel that it displays the Design concept of rhythm. Rhythm is the repetition or alternation of elements, and I feel that in this book and many others like it, the repetition of sentences and paragraphs creates a sense of rhythm in the reader (visually speaking). I would say that novels like this have a more flowing and organic rhythm, given that words and sentence length will vary. However, it still produces a sense of movement and going forward.